Camel cigarettes manufacturer R.J. Reynolds Tobacco Co. made first rebranding of the famous brand. They also produce  
Lucky Strike, Pall Mall, Salem and Winston. The rebranding took place for the first time since 1913.
 
Image of camel animal at Camel cigarette pack remained untouched, but design changed. New picture of oasis became  
more bright. Pyramides bacame bigger and clear shaped. Besides it, name Camel became brighter and the pack obtained  
a subscription: Since 1913.
 
The task was to take the leading brand and make it modern, bright and cool. The problem is to do it saving rich nheritance of the brand.  
 
It is expected that till the end of March at 80 percent of show-cases will be presented with new design packs.  
 
Will the new design rise sales of Camel cigarettes? It is a disputable question.
 
R.J. Reynolds is the branch of the second level tobacco company in the USA Reynolds American Inc.