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News:
 
Electronic cigarettes undergo a realty test. Part 2
"Homemade" vaporizers are not only cheaper - presence of aromas makes them more attractive.

Electronic cigarettes undergo a realty test
Big tobacco Companies finally have seriously taken on electronic cigarettes.

Cigarettes with low nicotine content do not increase number of smoked cigarettes
Fear of smokers that cigarettes with low nicotine content may make smoke them more, appeared to be groundless showed Canadian scientists.

Electronic cigarette cause nicotine dependence
Scientists have proved that electronic cigarette doesn't save from bad habit.

Smoking to the good: scientists offered to recycle cigarette butts
It appears that cigarette butts' filters can be used for storing energy.

In Kazakhstan cigarettes will grow in price by 30% in 2015
Ministry of finance of Republic of Kazakhstan suggests determining from January 1st 2015 minimum retail price on pack of filtered cigarettes in amount of 200 tenge.

Ministry of Health has prohibited sending soldiers tobacco and cigarettes to Gaza
Ministry of Health of Israel has prohibited sending cigarettes and tobacco products to soldiers and Zahal officers...

In Netherlands was officially declared that electronic cigarettes are harmful for health
In Netherlands was officially declared that electronic cigarettes are harmful for health.

Israeli pharmacies were prohibited to sell cigarettes
Ministry of Health of Israel has prohibited private pharmacies and pharmaceutical chains to sell electronic cigarettes...

Electronic cigarettes have caused new type of dependence
Among victims are children.

Designer has invented cigarettes that help to quit smoking
Taiwanese designer has invented new collection of special cigarettes with the help of which people may get rid of vicious habit, writes The Daily Mail.

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 News

Tobacco producers stake on outdoor advertising

   

The sum of advertising investments in outdoor advertising of tobacco products in 2005 was $24.45 million. And according to the results of the first half year it was spent $12.74 million on the given kind of advertising.

According to the statistics, the most advertised tobacco brands became Winston Lights, Pall Mall, Kent, Monte Carlo Lights, Marlboro and L&M Lights.

Outdoor advertising is one of the most widespread method of promotion and popularization of tobacco brands. Besides such advertising, there is also advertisement in mass media, information at points of sale for consumers, sponsorship or BTL.

At present time many politicians carry out partial ban on tobacco advertising, which includes also abolishment of outdoor advertising.

The representatives of tobacco industry say that advertisement has to inform purchasers. Producers should have possibility to inform buyers about trade names, especially in sale points says the corporate relation manager Philip Morris Ukraine Elena Homenko. She also mentions that the majority of market participants carry out the business on the basis of long-range planning, that is why the laws, which regulate tobacco products advertising, have to foresee the period of transition.

The ideas about outdoor advertising ban are based on the false postulate that people will smoke less says Dmitriy Redko And the ban of the most powerful advertising channel leads to the market laying-up. Various advertisement restrictions lead only to the aggravation of competition on the market for benefit of dominating player.

Elena Homenko also adds that the information about trade names is the basis of fair play. We are not against outdoor advertising ban. But any kind of unpredictable changes could lead to redistribution and transposition of powers on the market she says.

Mr. Krasovskiy says that in several countries where the tobacco advertising has been banned at all, tobacco consumption was reduced. At the same time advertising industry as a whole was not affected. Only some advertising agencies, which carried out tobacco advertising placement, have been affected.

 
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