Cigarettes Ads back on TV
Two big companies is to launch e-cigarette ads on American tv channels. R.J. Reynolds is planning TV ads for its Vuse e-cigarette beginning in August.
Besides, the ad is going to be placed in social network services. The e-cigarettes are presented as an alternative to smoking tobacco. While the gadgets don't carry the harmful effect of tobacco smoke, the nicotine they contain remains addictive.
There are two variants of e-cigarette ads. In one ad we can see the process of smoking, while there are no such actions in another one, as the policy of certain TV channels forbids smoking advertising.
TV smoking ads disappeared from TV in 1971 after Congress passed the Public Health Cigarette Smoking Act, which banned cigarette ads on TV and radio.