Imperial Tobacco to develop electronic cigarettes
Imperial Tobacco - the world's fourth-largest cigarette producer - is going to launch electronic cigarettes. The company was fighting a tough consumer climate in Europe and other markets. Besides anti-tobacco campaign poses risk to the company's prosperity.
Imperial Tobacco's famous brands Davidoff and Gauloises are sold in many countries. One of the company's divisions - Fontem Ventures would look into areas such as electronic cigarettes.
"We're looking at opportunities and we're actively developing in that area at the moment," CEO Alison Cooper said.