Fictional Cigarette Brands
In order to avoid copyright infringements many directors use some sorts of artifices - invent their own trademarks. Various names of transport companies, cigarettes and alcoholic drinks used in films and television shows are "protobrands" made specifically for the movie.
Many of such brands have been moving from one film to another for more than 50 years becoming so recognizable that it creates the illusion of their real existence.
Here is the protobrand of cigarettes, the design of which imitates the original, actual Marlboro cigarette brand. "Morley" appeared in 1963 in American television series on CBS, then in X-Files ("The Smoking Man" smoked them), "Mission Impossible", "200 cigarettes", "Prison Break", "Buffy the Vampire Slayer", "Nash Bridges" and in many others.
One more protobrand - "Red Apple" cigarettes was used mostly by Quentin Tarantino in his best movies. Firstly "Red Apple" appeared in his "Reservoir Dogs", then in "From Dusk Till Dawn", "Pulp Fiction" etc.