Australia frightens smokers
Last Saturday Australia became first country in the world where came into force legislation according to which all cigarettes are sold in similar unattractive packs with minimum information about cigarette brand and huge images of possible smoking consequences. Tobacco Companies consider that it will lead to increase of counterfeit cigarettes from China and Indonesia.
Australian authorities suppose that new law is directed on "elimination of pleasant associations" of smoking.
"Our task as government is to make smoking as unattractive as possible", - declared Australian Health Minister Tanya Plibersek the day before legislation came into force. "If we manage to keep young people from this habit, it will grant them more time" - she added. From research results, made by government, if person hasn't started smoking before 26 years, than with possibility of 99 % he will not do this till his death.
According to the law, on cigarette packs is prohibited use of bright colors and logos and name of Companies-manufacturers will be printed under one template. Apart from this on each pack should be shown smoking consequences.
"It is necessary that people would be properly informed about harm for health", - declared Stafford Sanders from Australian Association of tobacco control.
The law was adopted after huge tobacco Companies British American Tobacco, Imperial Tobacco, Philip Morris and Japan Tobacco in August have cast appeal with the help of which they hoped to stop adoption of this law. Press-secretary of British American Tobacco Company in Australia Scott McIntyre has noted that adoption of this law can lead to situation when to Australia will come more counterfeit cigarettes from China and Indonesia where there are no such harsh anti-tobacco laws. "Unified packs will misinform and will not lead to elimination of smoking. Branded cigarettes will smuggled in and tobacco Companies will respond with price decrease on this in order to save their competitiveness", - he declared.
The Australian events are attentively followed in Great Britain, Norway, New Zealand, Canada and India: governments of these countries also consider opportunity of introducing similar legislation. Tobacco advertising on Australian TV and radio was prohibited in 1976, in mass media - since 1989. According to official data, per cent of smoking population in the country has reduced from 50 % in 1950 to 15 % at present time.